What does all marketing boil down to? Throw out the advertising, the creative, the offer, the sales team, and the…
BrandViews / Act-On
BrandViews / Act-On
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.
Have you ever noticed that when it comes to consumer behavior, most of the conversation revolves around B2C behaviors rather…
BrandViews / Act-On
2016 holds a lot of promise for content marketers. But there are some challenges. Things like content shock and mobile…
BrandViews / Act-On
The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are…
BrandViews / Act-On
How much time do you spend on social media every week? An hour? Four hours? Forty? To give you an…
BrandViews / Act-On
In Part I, “Dear CMO, Part 1: Why Your Content Misses the Mark”, we detailed findings and shortcomings in content…
BrandViews / Act-On
What’s a Hero? When everyone is inundated with nearly obscene amounts of content across every conceivable digital channel, how do…
BrandViews / Act-On
The holiday season is officially in full swing and it’s projected to be a big one. (Average spending per person…
BrandViews / Act-On
Finally. The economy is improving. Businesses are beginning to invest in marketing again. And, while many of us were hunkering…
BrandViews / Act-On
Yes, there are a lot of buzzwords in our industry. (Joe Lazauskas over at Contently has a running, funning series…
BrandViews / Act-On