B2B marketers know there is no shortage of data; most of us are overflowing with it. But sorting through that…
BrandViews / Act-On
BrandViews / Act-On
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.
Savvy marketers have called SlideShare the “sleeping giant.” But while this content distribution platform is giant, it’s no longer sleeping.…
BrandViews / Act-On
Content marketing has come a long way since it started. We know it’s effective, which is why our spending on…
BrandViews / Act-On
Thomas Friedman, a renowned author and New York Times columnist, was recently interviewing the good folks over at Intel, trying…
BrandViews / Act-On
There are many email performance factors that pay into the overall success of your email marketing initiatives and optimal deliverability.…
BrandViews / Act-On
If the stories are true, there was a day – long ago – when marketing with your gut and creating…
BrandViews / Act-On
What’s on your blog? You’ve got a few posts of course. Maybe a sign-up box. But are there blog elements…
BrandViews / Act-On
There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. Maybe you’ve noticed more…
BrandViews / Act-On
“The customer experience is the next competitive battleground.” ~ Jerry Gregoire, former CIO of Dell and Pepsi Competition in business…
BrandViews / Act-On
Want more content? High-quality, on-strategy content that resonates with your audience? Who doesn’t? Most content marketers will be creating more…
BrandViews / Act-On