The SaaS marketing world is humming in 2016 to the tune of offering your business something – anything – related…
BrandViews / Act-On
BrandViews / Act-On
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.
As modern marketers, we’re all familiar with the lead generation funnel. You know, the one that hasn’t changed since the…
BrandViews / Act-On
Are you using video in your content marketing efforts? If so, you’ve got plenty of company. Seventy-nine percent of B2B…
BrandViews / Act-On
In today's digital world, marketing helps attract, capture, and nurture customers throughout their journey, ideally passing them smoothly to sales…
BrandViews / Act-On
You can’t overturn a single rock nowadays without some thought-leading salamander slithering out from under to tell you how to…
BrandViews / Act-On
Recently my daughter was completing a school project about regulation and the Internet. She quoted the CAN-SPAM act of 2003…
BrandViews / Act-On
In early 1996, Bill Gates wrote an essay entitled Content is King. Twenty years later, and after the explosion of…
BrandViews / Act-On
The unsubscribe process you use for your email list might not be the most scintillating topic for conversation. Especially if…
BrandViews / Act-On
The market is flooded with information each minute – 1,400 blog posts, 277,000 tweets and 204 million email messages –…
BrandViews / Act-On
Do you hate to write? You’re definitely not alone. Many people do. And while it’s hard to name all the…
BrandViews / Act-On