Marketing automation (MA) may have once seemed like an abstract concept and just a buzzword, but since the early 90s…
BrandViews / Act-On
BrandViews / Act-On
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.
Oil and water. Fire and ice. Cats and dogs. Too often, companies’ sales and marketing teams have a complex, disconnected,…
BrandViews / Act-On
As business people and marketers, we traffic in data. It’s what we use to make decisions (even gut decisions). Data…
BrandViews / Act-On
What do marketers love even more than new tools? Even more than reports, or new technology? And … maybe even…
BrandViews / Act-On
Do you have social media and content marketing synergy? Marketers understand that in todays digital environment, social media is a…
BrandViews / Act-On
No matter how wonderful your campaign is, nothing will happen until your prospect actually does something. Marketers know they need…
BrandViews / Act-On
Just a few years ago, marketers everywhere rejoiced. Shouts were heard from the rooftops. Glasses were raised. Toasts were made.…
BrandViews / Act-On
Need more leads? Need better leads? Almost all of us do. The trouble is, it’s hard to create content that’s…
BrandViews / Act-On
If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether…
BrandViews / Act-On
Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it.…
BrandViews / Act-On