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BrandViews / Act-On

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.

5 Tips for Making the Most of Email Newsletters

Most email marketers are fully aware of the benefits – and the challenges – of an e-newsletter. These regularly scheduled…

James Spillane
November 6, 2014
BrandViews / Act-On

Buyer Persona Basics

“A buyer persona is an example of the real person who buys, or might buy, products like the ones you…

Jay Leonard
October 7, 2014
BrandViews / Act-On

5 Email Key Performance Indicators You Should Be Tracking

Figuring out the key performance indicators (KPIs) that are most important to your business is both an art and a…

Alan Draper
October 6, 2014
BrandViews / Act-On

10 Things B2B Marketers Should Be Doing On LinkedIn

It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in…

Connor Brooke
October 1, 2014
BrandViews / Act-On

10 Things B2B Marketers Should Be Doing On Twitter

Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. “My customers don’t use Twitter.” “Twitter is…

Alan Draper
September 16, 2014
BrandViews / Act-On

Check-in Meetings: Good Communication Creates Better Agency-Client Relationships

Creating better agency-client relationships can be a challenge, which is why regular meetings and check-ins are an important part of…

Jay Leonard
September 5, 2014
BrandViews / Act-On

Survey Says: 42% of CRM Users Plan to Invest in Marketing Automation

Customer relationship management (CRM) systems are vital to businesses both large and small across multiple industries. A well-chosen and ably…

Jay Leonard
September 4, 2014
BrandViews / Act-On

A Keyword Primer: Finding and Using Keywords Effectively

Keywords are important for every business online today.. They help drive traffic to your business website and when chosen and…

Alan Draper
August 1, 2014
BrandViews / Act-On

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