“A buyer persona is an example of the real person who buys, or might buy, products like the ones you…
BrandViews / Act-On
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.
Figuring out the key performance indicators (KPIs) that are most important to your business is both an art and a…
It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in…
Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. “My customers don’t use Twitter.” “Twitter is…
Creating better agency-client relationships can be a challenge, which is why regular meetings and check-ins are an important part of…
Customer relationship management (CRM) systems are vital to businesses both large and small across multiple industries. A well-chosen and ably…
Keywords are important for every business online today.. They help drive traffic to your business website and when chosen and…