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BrandViews / Act-On

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.

How to Create Content Unicorns and Ignore the Donkeys

http://media.blubrry.com/acton/ao-podcasts.s3.amazonaws.com/Rethink-Podcast-by-Act-On-Software-2017-05-25-Episode-27-Why-Content-Marketers-Should-Be-Making-Unicorn-Babies.mp3 Are you producing content unicorns and, if you are, are you leveraging that content to make unicorn babies? Larry…

James Spillane
June 15, 2017
BrandViews / Act-On

Summer Marketing Strategies to Make Your Business Stand Out Online & Offline

Summer is just around the corner and spring is in full bloom. For some businesses, summertime means a lull in…

Jay Leonard
June 2, 2017
BrandViews / Act-On

8 Powerful Tips for Going Viral on LinkedIn Pulse

We’ve all heard the story. Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts…

Jay Leonard
May 30, 2017
BrandViews / Act-On

5 Assumptions That Sabotage Your Marketing

Every day, many people make countless assumptions. They think their coffee maker will always function, their traffic light will always…

Connor Brooke
May 23, 2017
BrandViews / Act-On

How to Get More Search Engine Traffic to Your Landing Pages

Smart marketers use landing pages. Why? Because they get more conversions. Landing pages focus visitors’ attention, which makes them more…

Connor Brooke
May 16, 2017
BrandViews / Act-On

5 Simple Ways to Write Better Emails

How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒…

Jay Leonard
April 19, 2017
BrandViews / Act-On

12 Ways to Boost Your Website’s Lead Generation Performance

If you’re in digital marketing, there’s probably one metric you’re more focused on than anything else: leads. Your goal might…

Connor Brooke
March 30, 2017
BrandViews / Act-On

5 Powerful Lessons Content Marketers Can Learn from Journalism

Are you planning to create more content this year? If so, you aren’t alone. In fact, 66 percent of B2B…

Alan Draper
March 29, 2017
BrandViews / Act-On

5 Simple Ways to Use Storytelling in Your Marketing

It’s been called the most valuable business skill of the next decade. A scientifically-proven way to enthrall audiences and get…

Connor Brooke
March 14, 2017
BrandViews / Act-On

Link Building and SEO Strategies to Resurrect in 2017, Part 1

Websites that gain important organic traffic from search engines usually understand the benefits of search engine optimization (SEO). By applying…

James Spillane
March 8, 2017
BrandViews / Act-On

How to Get More Leads From Social Media

What’s your impression of how hard it is to generate leads on social media? My impression used to be that…

Jay Leonard
February 22, 2017
BrandViews / Act-On

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