If copying is the highest form of flattery, businesses in China truly loves American brands and American advertising. Sometimes the…
Branding
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
Businesses big and small expend huge resources (proportionally) to build a brand they’re proud of and can live up to.…
Branding
Now, I’m not a frequent TMZ reader, but over the weekend, I spotted an article about TV network Bravo’s efforts…
Branding
When money’s tight, people look at their budget and separate things into two columns: must-have and might-have. And lately, branded…
Branding
Marketing language has always been riddled with words like targeting, conquering new markets, strategizing, stealing market share, building brand alliances,…
Branding
Marketers spend a lot of time coming up with a brand name, an it takes a lot of creative and…
Branding
In marketing, creativity counts for a lot. We need it for just about everything we do, from coming up with…
Branding
I think it is amazing the power that a company’s name has. It is also amazing how changing a company’s…
Branding
In more news about Super Bowl ads, a friend of mine who works with the Emerging Media Research Council shared…
Branding
In advertising, every creative project starts with a document known as the "Creative Brief." This is usually prepared by the…
Branding