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Branding

Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.

Big Brand Corporate Sponsors for High School Fields On The Rise

We expect corporate sponsorships in professional sports and college athletics, but what about high school? It's more common than ever…

Jay Leonard
November 9, 2011
Branding

10 Ways to Accessorize Your Brand!

In the fashion and design worlds, accessorizing makes an outfit or a room pop! It’s that splash of color, pattern…

Connor Brooke
November 8, 2011
Branding

11 Funny Personal Branding Cartoons

A rare personal branding chuckle. #1 Chicken Brand #2 Dog on Facebook #3 Approval rating #4 Qualified #5 Kinds of…

Alan Draper
November 1, 2011
Branding

What is Your Corporate Character?

A recent study of global CMOs by IBM pointed to three key marketing challenges that seemed universal: Delivering value to…

James Spillane
October 24, 2011
Branding

12 Most Valuable Lessons About Personal Branding That I Have Learned From Reality TV

I have been hearing a lot of talk lately about building a personal brand and have been mulling about how…

Connor Brooke
September 30, 2011
Branding

How to Create Future Brands

Brands are on a Transformational Journey The future. Coming soon! Imagine for a moment that brands are on a magical…

Jay Leonard
September 28, 2011
Branding

3 Ways to Make Your Brand More Attractive to Employers

Many people believe Labor Day is only for those who currently have a job – but as a job seeker,…

Alan Draper
September 6, 2011
Branding

The Ugly Tax: Attractive People Earn 10-15% More For Doing the Same Job

If you earn 10-15% less than someone who does the same job, you’re paying the price of being less attractive.…

Connor Brooke
August 30, 2011
Branding

The Green Bay Packers own “Titletown” – Just Not Titletown.com

The NFL’s preseason began on Thursday, which means we’re only a few weeks away from football season. And in my…

Jay Leonard
August 16, 2011
Branding

Kenny Powers, K-Swiss, and the Ramifications of Viral Success

By now, you’ve probably seen the radical campaign from K-Swiss where Kenny Powers (a fictional character played by Danny McBride)…

James Spillane
August 4, 2011
Branding

Brand Passion Index: Disney Dominates

I’ve always been a huge fan of roller coasters. Ever since I was a small child, I have loved the…

Jay Leonard
August 1, 2011
Branding

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