“When it rains, it pours.” It’s the 100th birthday of the Morton Salt Girl, but she looks fabulous for her…
Branding
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
As she approached a critical fork in the road, Alice and the Cheshire Cat had this brief exchange: “Would you…
Branding
Even if your company name is just written in a regular font, very simple, no color, that’s still a…
Branding
A few years ago, when it was announced that TNT would be rebooting the legendary nighttime drama Dallas, fans of…
Branding
Edelman’s Managing Director of Corporate and Public Affairs, Ron Guirguis, recently joined PR Newswire’s SVP of Marketing, Ken Wincko, for…
Branding
I have a modicum of online reputation with the people who matter to me. I also have search locked down.…
Branding
When buying a product what’s important to you? Competitive pricing? Cutting edge features? Or is something else guiding your purchasing preferences?…
Branding
Branding is the process of figuring out who you are and what you stand for, conveying that to your audience,…
Branding
The perception of “capitalism” as a branded system that benefits most of us has seriously declined recently, with a widespread,…
Branding
While reading the recent Ehrenberg-Bass Institute of Marketing Science’s report “Shopping Takes Only Seconds…In-Store and Online,” I was once again…
Branding