According to eMarketer, nearly nine in 10 companies in the United States use social media for marketing purposes - and…
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
If you’re wondering what colour to use with your brand or which colour to paint the office, think carefully because…
Organic advocacy is far more valuable than anything your brand can buy. User-generated affection has a powerful and effective reach…
The new year is upon us and marketing is changing. Whereas some years ago the best way to target potential…
Proven Online Branding Strategies that You Can Deploy Right Away You have a new business, an old business, a new…
New year, new presumptions. While it’s incredibly easy to take pot-shots at a global brand like McDonald’s, recent criticism of…
Companies and organisations aren’t alone when it comes to the need for a trusted brand. Personal branding, especially for CEO’s…
It's not that one is an expert in personal branding, it's that they're passionate in what they do, attract a…
I’ve had an amazing 2014 and have big plans for 2015. As I look back at my year and tweak…
Al Casey was CEO of American Airlines and even Postmaster General-- yes, he had a million employees driving around those…