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Branding

Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.

The Economic Value Of Your Company Brand

I was a guest speaker for The Center for Business Modeling at a video/podcast on a subject near and dear…

Connor Brooke
January 29, 2015
Branding

5 Tips for Managing Your Brand Online

According to eMarketer, nearly nine in 10 companies in the United States use social media for marketing purposes - and…

James Spillane
January 28, 2015
Branding

The Role of Colour in Brand

If you’re wondering what colour to use with your brand or which colour to paint the office, think carefully because…

Jay Leonard
January 26, 2015
Branding

How To Build Brand Advocacy In 5 Simple Steps

Organic advocacy is far more valuable than anything your brand can buy. User-generated affection has a powerful and effective reach…

Connor Brooke
January 21, 2015
Branding

Bagging a Winner: How These Brands Took it to the Next Level with Social Media

The new year is upon us and marketing is changing. Whereas some years ago the best way to target potential…

Connor Brooke
January 20, 2015
Branding

Online Branding Strategies You Can Use Right Now

Proven Online Branding Strategies that You Can Deploy Right Away You have a new business, an old business, a new…

Connor Brooke
January 18, 2015
Branding

Brand Baggin’ It

New year, new presumptions. While it’s incredibly easy to take pot-shots at a global brand like McDonald’s, recent criticism of…

James Spillane
January 14, 2015
Branding

5 Personal Branding Tips for Tech CEO’s

Companies and organisations aren’t alone when it comes to the need for a trusted brand. Personal branding, especially for CEO’s…

Connor Brooke
January 13, 2015
Branding

There Is No Such Thing as a Personal Branding Expert

It's not that one is an expert in personal branding, it's that they're passionate in what they do, attract a…

Dennis Yu
January 12, 2015
Branding

12 Personal Branding Lessons I learned in 2014

I’ve had an amazing 2014 and have big plans for 2015. As I look back at my year and tweak…

Connor Brooke
January 10, 2015
Branding

What My Mentor Said to Me Before He Died

Al Casey was CEO of American Airlines and even Postmaster General-- yes, he had a million employees driving around those…

Dennis Yu
January 9, 2015
Branding

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