“BRAND – a bundle of meanings, feelings and values, as seen and perceived in the eye and mind of the…
Branding
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
What type of marketer are you really? Are you a brand maker or a brand keeper? Is there a difference?…
Branding
New advertising realities are forcing brands that have had nothing to do with media to suddenly become content creators. In…
Branding
There’s been no shortage of Monday morning quarterbacking after this year’s Super Bowl. I mean, come on Pete Carroll… just…
Branding
Since launching eight years ago, Tumblr has catapulted to success, earning more than 420 million users and adoption by 113.6…
Branding
While a firm’s brand is made up of more than just the visual identity—logo, color palette, fonts—aesthetics do play a…
Branding
Another year, another Super Bowl and another set of moving, ridiculous, hilarious and downright strange Super Bowl commercials. From rocket…
Branding
Social media blunders occur in the public domain, and are therefore highly visible. As companies such as CelebBoutique and McDonald’s…
Branding
In 1999, four Internet visionaries sat down and formulated 95 theses (referring to Martin Luther’s manifesto which gave rise to…
Branding
Generic Top Level Domains or gTLD’s for short are the last part of your domain extension. This is typically either…
Branding