Before we get started with today’s discussion on brand strategy, let’s first agree on a definition for a brand. Actually,…
Branding
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
You have great products, a beautiful website design and a smooth checkout process. You’ve also done everything recommended by conversion…
Branding
It can be difficult for small businesses operating in competitive markets to get ahead, especially when you consider the fact…
Branding
Storytelling: it’s the flavor of the day, whether you’re talking about content marketing, visual communications or public relations, and for…
Branding
How do customers describe your company to their family and friends? Does your product just meet a need, or are…
Branding
My preteens have this running joke in our home. As soon as the clock strikes 6PM and dinner is not…
Branding
Just like any other separation, the process of rebranding can be difficult, but as a business evolves it is essential…
Branding
For more than 90 years, the Pep Boys business model as a “do-it-yourself” auto parts supplier seemed to stand the…
Branding
As buyers care less about how attractive a product looks and more about how it will impact their lives, marketers…
Branding
In the era of online networking it is important to make meaningful connections to make your personal brand stand out.…
Branding