Thought leadership is a common approach for companies wanting to establish credibility within their industry and stand apart from the…
Branding
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
Ask yourself this question: What’s the one thing you (as a consumer) want from a brand? You might be surprised…
Branding
I visited Starbucks this morning, as I do often, and prepared to order my usual skinny mocha latte. Today, though,…
Branding
How different can two athletic apparel brands be? Nike and Under Amour are similar for many reasons – they cater…
Branding
Improve Your Personal Brand With These Marketing Tools Monday Memos is a short list of the best finds across the…
Branding
When you’re at work, do you feel like you are living out a scene from the movie “Office Space” or…
Branding
Developing a strong brand identity for your business is an extremely important factor in its success. Effective branding can help…
Branding
In order for a personal brand to convert leads into sales, the right marketing strategies need to be in place.…
Branding
The word brand is like the word beer. Important. A noun. Something that is desirable. But pretty much meaningless, unless…
Branding
In my first post in this Business Growth series, I wrote about the importance of creating your business brand and…
Branding