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Branding

Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.

Home Depot’s Innovative, Successful Multichannel Strategy Your Brand Should Copy –– Now

We live in a multichannel world –– that much is clear. We work on computers when at a desk, a…

James Spillane
June 28, 2015
Branding

How Tech Companies Can Turn Employees Into Brand Storytellers

If I sat down with the CEO of every technology company within a 10 mile radius of our Austin office—which,…

Jay Leonard
June 27, 2015
Branding

Keeping Your Personal Brand Professional In A Shark Fight

The higher you go, the more fans you gain. At the same time, the higher you go, the more people…

Jay Leonard
June 24, 2015
Branding

Who Are Your Brand Ambassadors?

Who’s on your company’s social media team? Hopefully you’ve got some good content writers and strategists there in the office…

Connor Brooke
June 24, 2015
Branding

The Branding Chapter: Do Brands Dominate Relevancy Algorithm in Google?

Algorithm changes in SEO are perhaps as old as the search engine itself, and according to the mobile-friendly algorithm update…

Jay Leonard
June 24, 2015
Branding

How to Take Charge of Your “Professional” Personal Brand

I like to say you have a personal brand whether you like it or not. What people say about you…

Alan Draper
June 22, 2015
Branding

The Value Of A Great Brand Name

Does Your Name Matter? Yes, It Does. New, or soon to be reimagined, companies large and small go through major…

Connor Brooke
June 15, 2015
Branding

Brand Messaging in the New Normal

“They would kill us if this were the Developing World.” He was an Uber driver in NYC. I had just…

Alan Draper
June 11, 2015
Branding

Brand Invasion: Marketing Lessons From the Beatles, the Rolling Stones, the Who, the Kinks, and the Animals

In 1965, The Rolling Stones released (I Can't Get No) Satisfaction. According to Keith Richards he started the song on…

Connor Brooke
June 7, 2015
Branding

Building Your Brand – Finding the Right Artistic Theme for Your Business

Whether you’re a startup or an established company looking to revamp your image, your brand speaks volumes about who you…

Connor Brooke
June 3, 2015
Branding

Your Brand’s Guardian Angel: Harnessing The Halo Effect

A consumer’s good experience with one product can cast a positive imageacross your entire brand. Known as the halo effect, it…

Connor Brooke
May 28, 2015
Branding

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