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Looking for a good book to read? Check out these book reviews and articles on the latest books hitting the shelf as well as book author interviews.

The Long Tail and What It Means for Content Marketing

The Long Tail by Chris Anderson is a fascinating book full of convincing evidence explaining the concept of The Long…

Connor Brooke
September 30, 2015
Books

‘Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die’ by Eric Seigel [Book Review]

Jane looked down at her belly and smiled. One year prior, she’d had no idea she’d now be pregnant. But…

Alan Draper
March 3, 2014
Books

Josh Kaufman Picks the Best Business Books of 2013

Here’s the dilemma – hundreds of new business books hit the shelves of big box retailers and online stores and…

James Spillane
December 16, 2013
Books

Start With Why: How Great Leaders Inspire Everyone To Take Action [Book Review]

Start with WHY by Simon Sinek It’s 1907. Samuel Pierpont Langley wants to be the first man to pilot an…

Jay Leonard
September 21, 2013
Books

12 Must-Read Books To Inspire Your Online Marketing

Peter Drucker once described learning as “a lifelong process of keeping abreast of change.” And as the rules of marketing…

Connor Brooke
September 17, 2013
Books

Are You Providing Value-Added Service or Value-Unique Service?

Do you know the difference between value-add and value-unique? Chip Bell recently sent me a copy of his latest book,…

Jay Leonard
September 14, 2013
Books

Interview with Lorna Suzuki, Indie Author of Movie-Optioned ‘The Imago Chronicles’

I am honored to have bestselling indie author Lorna Suzuki here today! She’s not only a terrific author, her books…

James Spillane
April 18, 2013
Books

Predicting Lying and Predicting Dying

Who benefits by predicting your behavior? Organizations do—companies, governments, hospitals, and political campaigns. They employ predictive analytics, technology that learns…

Jay Leonard
April 4, 2013
Books

Contagious: How Do Things Go Viral?

Last night, Jonah Berger, author of The New York Times bestseller “Contagious,” posed an interesting question to a packed room…

Connor Brooke
March 27, 2013
Books

Top 8 CCENT Certification Books for the IT Professional

Have you ever read a certification book for brushing up on your knowledge or for review? You probably already know…

Alan Draper
February 18, 2013
Books

7 Essential Books on Developing iPhone and Android Apps

7 Essential Books on Developing iPhone and Android Apps: For Beginners as well as Professionals Believe it or not, we…

Jay Leonard
February 14, 2013
Books

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