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Big Data

The rate at which data is growing is increasing every day and in order to make sense of this big data, check out these articles for the latest big data tips.

Data Science for Marketers (Part 1): Getting Your Data Ready

Clearly, big data is not a fad. It’s a competitive advantage most marketers recognize as a potent solution to some…

Jay Leonard
November 27, 2018
Big Data

How Machine Learning Can Maximize the Success of Marketing Campaigns

Machine Learning, ML, is not new. Don’t be shocked; the good old MS Word Spelling and Grammar Checker also used…

James Spillane
November 26, 2018
Big Data

Understanding Customer Data Platforms: 3 Levels of Functionality

Even though it seems like everyone in marketing is discussing customer data platforms (CDPs) these days, the concept of the…

Connor Brooke
November 23, 2018
Big Data

How to Maximize Big Data Results

Photo by geralt on Pixabay The world’s information systems started generating 2.5 exabytes of data every day roughly a decade…

Jay Leonard
August 30, 2018
Big Data

Price Wars In The E-commerce Industry: How Big Data Helps Businesses To Gain Market Share

So, you woke up today and checked your credit card to make sure that the money is still there. Your…

Jay Leonard
August 18, 2018
Big Data

Data Analytics or Data Visualizations? Why You Need Both

While it's now considered one of an organization's key assets, data is useless on its own without the right technologies…

Alan Draper
July 22, 2018
Big Data

How to Make Data Accessible Across Your Whole Business

Data today is like oil in the 19th century: People know the resource has tremendous value, but they’re still searching…

Connor Brooke
June 19, 2018
Big Data

The Future of Data and Business Analytics: What’s Coming and What You Need to Know Now

One thing is certain – data analytics will only gain momentum for the foreseeable future and will be at the…

Jay Leonard
May 18, 2018
Big Data

What Kind of Datanista are You? Blissfully Ignorant, the Data Bug, the Triple-D, or a Psychic?

I recently had the opportunity to present in DemandGen Report’s Campaign Optimization Webinar Series. My topic was How Current &…

Jay Leonard
May 9, 2018
Big Data

Crucial Data Science Trends CEOs Need to Know In 2018

Data powers the engine of modern businesses. Every task and workflow is supported by insights gained from data, which becomes…

Jay Leonard
February 15, 2018
Big Data

The New “V” for Big Data: Virtue

Data has exploded throughout every facet of our world, giving organizations and companies more access to personal information than ever…

James Spillane
January 31, 2018
Big Data

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