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Big Data

The rate at which data is growing is increasing every day and in order to make sense of this big data, check out these articles for the latest big data tips.

Gain Consumer Confidence by Respecting Privacy with your Big Data Marketing

Image credit: cdn-static.zdnet.com The digital marketing industry embraces more advanced steps in measuring data with respect to their conversion goals,…

Connor Brooke
July 4, 2014
Big Data

Call it a Data River, Not a Data Lake

We’re drowning in an overflow of data. The exponential growth of data from the Internet of Things, social media, consumer…

Connor Brooke
June 30, 2014
Big Data

The New York Times has a Big Data Problem – Do You?

When The New York Times released a full-length feature describing the life and times of the late Nelson Mandela to…

Jay Leonard
June 20, 2014
Big Data

4 Things You Might Not Know About Field Service Data

Five things you should know about data collection: 1 in 10 field service managers still collect data via paperwork alone.…

Alan Draper
May 17, 2014
Big Data

Shakespeare vs Wu-Tang: Big Data and the Dangers of Overinterpretation

Let’s say you have an important decision to make. Your teenage daughter will be taking a standardized test in a…

James Spillane
May 12, 2014
Big Data

Not All Big Data is Created Equal

“In 2014, big data will finally be put to good use as marketers stop waiting for insights to reveal themselves…

Jay Leonard
May 9, 2014
Big Data

How Big Data Will Shape the Researcher of 2020

A new report from Circle Research and dnx confirms the view that Big Data is the next revolutionary force in…

Connor Brooke
March 30, 2014
Big Data

Risk Officers on the Front Lines of the Big Data Analytics Revolution

I was intrigued to read that when McKinsey gathered together “eight executives from companies that are leaders in data analytics…

Connor Brooke
March 14, 2014
Big Data

How to Develop a Big Data Strategy for Better Email Personalization

If you’re not using Big Data in your email strategy this year, now is the time to begin. According to…

Connor Brooke
February 25, 2014
Big Data

Data Management: The Frustration of Having All the Answers, but Not Being Able to Access Them

In the last 20-30 years, the way we do business has changed at an extremely rapid pace. The risks, the…

Jay Leonard
February 12, 2014
Big Data

How Airlines Are Using Big Data To Improve In-Flight Experience

When most of us board a plane these days, we know there’s a lot more technology involved than we think…

Jay Leonard
December 17, 2013
Big Data

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