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Big Data

The rate at which data is growing is increasing every day and in order to make sense of this big data, check out these articles for the latest big data tips.

Is Open Data At Risk From Poor Data Quality?

Open data is a concept that’s new to many people in the UK. The idea is fairly straightforward. By opening…

Jay Leonard
September 20, 2014
Big Data

5 Clever Ways of Capturing Customer Data

Customer data forms the beating heart of your database – it’s the lifeblood that keeps your company’s cash flow, well,…

Connor Brooke
September 10, 2014
Big Data

The Infusion of Brand Marketing and Big Data Analytics

Branding represents a company's identity in the market. It helps a company establish its identity, communicate what its products are,…

Jay Leonard
September 6, 2014
Big Data

Is There Such a Thing as Too Much Data?

We live in an age where all businesses are generating data, and harvesting data at the same time. The flow…

Connor Brooke
September 2, 2014
Big Data

5 Benefits Every B2B Data Provider Should Have

If it weren’t for our partnerships with B2B data providers, I would be lost. They make my days easier in…

James Spillane
August 30, 2014
Big Data

Minority Report: Confronting Privacy Issues In Big Data Gathering

Big data is currently the big thing in the digital age and it has caused a significant issue regarding privacy.…

Jay Leonard
August 10, 2014
Big Data

Why Data Should Be a Business Asset – The 1-10-100 Rule

If you run a business, or even just run a household, you’ll understand that chaos creates waste. How many times…

Jay Leonard
August 6, 2014
Big Data

Data Collection Methods to Boost Your Marketing Intelligence

Image credit: thumbs.dreamstime.com Big data collection is a major activity among small to large business enterprises. Business intelligence is enhanced…

Jay Leonard
August 3, 2014
Big Data

The What and Where of Big Data: A Data Definition Framework

I recently came across an informative article about the difference between structured and unstructured data. The author explains that structured…

Jay Leonard
July 29, 2014
Big Data

Predictive Analytics Is Changing eCommerce & Conversion Rate Optimization

Have you ever dreamed about learning what products your customers would be the most likely to buy in advance? How…

Jay Leonard
July 27, 2014
Big Data

The Enterprises’ Big Data Readiness – A Business Analysis

Image credit: 3.bp.blogspot.com In the past years, big data has become a major event in the digital marketing industry. The…

Jay Leonard
July 14, 2014
Big Data

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