Vivek Shankar, Author at Business2Community

Vivek Shankar

Contributor
2 Articles

Vivek Shankar is a B2B FinTech and Technology content writer. When he isn't helping his clients achieve their content marketing goals, you can find him geeking out over a new piece of tech. Stop by at www.vivekshankar.net and say hi!

Latest Articles By Vivek Shankar

4 Essential B2B Content Marketing Tips for Evergreen Content

Content marketing for B2B audiences is a different ball game from its B2C equivalent. B2C audiences are emotionally charged and…

Vivek Shankar
January 7, 2022
Content Marketing

4 Ways in Which Data Enhances Buyer Persona Creation

It's 2021, and marketing should be entirely data-driven by now. Right? Not quite. While large portions of marketing have given…

Vivek Shankar
February 3, 2021
Content Marketing

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