Dictating every aspect of customer experience is customer-experience-tyranny. Nothing like a little hyperbole to start the article. But, it’s not…
Customer Experience
Latest Articles By Tim Ludwig
Tech doesn’t make the strategy. Just like the new golf clubs don’t make you Tiger. The COVID-19 pandemic has changed…
Tim Ludwig
September 13, 2021
Content Marketing
Communication is the foundation of better customer service. Not all content is created equal. From your user’s perspective, your content…
Tim Ludwig
August 16, 2021
Customer Experience
The first attention-grabbing result of our survey showed us that company decision-makers and technical communicators have different priorities when it…
Tim Ludwig
July 12, 2021
Strategy
Team organization impacts the success of content more than we think. The main goal of us collecting all these survey…
Tim Ludwig
June 14, 2021
Strategy
Value is impossible to prove if you’re not measuring anything. We found that 72.3% of respondents in our survey aren’t…
Tim Ludwig
June 14, 2021
Content Marketing
Customer support is paramount to keeping your organization’s lights on. The crossroads of customer support and cost reduction can be…
Tim Ludwig
May 7, 2021
Content Marketing
Interview transcript. Minimally edited for clarity. Patrick I’m really excited about this because this industry feels personal in many ways.…
Tim Ludwig
April 22, 2021
Expert Interviews
What is the best approach for recycling content in your organization? We’ve looked into the purpose, direction, and preparation for…
Tim Ludwig
January 20, 2021
Infographics
You know what DITA is, but what can you actually do with it? It’s pretty common for technical writing and…
Tim Ludwig
January 18, 2021
Content Marketing
What does reuse mean for your organization, why do you want to do it, and how will you go about…
Tim Ludwig
January 18, 2021
Content Marketing