Steve Offsey, Author at Business2Community

Steve Offsey

Contributor
2 Articles

Steve heads up marketing at Pointillist, a leading provider of customer journey analytics and orchestration solutions that use machine-learning algorithms to make it easy to uncover and optimize the experiences that matter most to your customers. Over the past 20 years, he’s helped customer experience, marketing and analytics professionals address a variety of challenges across customer experience, journey management and marketing analytics. Steve earned an MBA and PhD from Cornell and a BS from MIT.

Latest Articles By Steve Offsey

Advance from Personalization to Customer Journey Orchestration

The aim of customer journey orchestration is to enhance journey results by allowing the best interactions based on each customer's…

Steve Offsey
September 29, 2020
Customer Experience

What is Customer Journey Management?

Customer journey management is a new approach to delivering the seamless experiences your customers demand. Today, customers expect that their…

Steve Offsey
July 6, 2020
Customer Experience

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