Prerna Katyal is a marketing and brand strategist, presently working as a Corporate Brand Manager of a global IT services conglomerate. She has been involved in building brand strategy across both B2B and B2C environments, conceptualizing and executing scalable integrated marketing campaigns and driving brand salience across multiple stakeholders and channels. She has also authored guest posts for Marketing Profs, Digital Defynd and Paul Writer. She can be contacted via LinkedIn at https://www.linkedin.com/in/prernakatyal/