Libra White has more than two decades of public relations, marketing communications and social media experience, including positions at IBM, Yahoo and Wanderful Media.
Still have some holiday shopping to do? You are not alone. According to a recent National Retail Federation survey, 90…
Today's PR and marketing professionals are expected to handle a wide range of responsibilities, from creating marketing collateral to analyzing…
For every shopper that sings the merits of online shopping, there’s the customer that would rather spend money at local…
Every retailer wants to reach consumers with a message that drives traffic to their store. However, even the best marketers…
It’s the biggest shopping day of the year, filled with great bargains and deals. But for some, Black Friday can…