Kristen Deyo, Author at Business2Community

Kristen Deyo

Contributor
3 Articles

Latest Articles By Kristen Deyo

Best Practices for Naming UTM Tags for Reporting

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. Although…

Kristen Deyo
December 14, 2021
Online Marketing

How SaaS Marketers Can Prove ROI with Revenue Attribution

I’ve spent my career in B2B SaaS, both in-house and on the agency side, and there’s one thing I’ve learned:…

Kristen Deyo
June 26, 2020
Marketing

9 Ways to Use Customer Case Studies in Your Marketing

With so many types of content to choose from, it can be difficult to determine the best options for engaging…

Kristen Deyo
February 2, 2020
Marketing

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