Account-based marketing assumes that leads are not the main goal of the program. After all, it’s not called lead-based marketing.…
Marketing
Latest Articles By Justin Keller
Just picture it: It’s 2005. YouTube was just born. George W. just started his second term. Tom Cruise jumped on…
Justin Keller
April 28, 2021
Strategy
It may sound strange, but marketing teams used to judge their success based on lead generation. They would look at…
Justin Keller
January 12, 2021
Marketing
The brutal truth is that we’re going to be feeling the effects of this pandemic for quite some time. Moody’s…
Justin Keller
April 13, 2020
Branding