Crafting effective content marketing copy is the goal of every marketer. There are a vast number of details that contribute…
Content Marketing
Latest Articles By Heather Cooper
At this point and time, blogging has been around for nearly 20 years – since 1994 to be exact. While…
Heather Cooper
January 13, 2022
Blogging
One key factor to consider in your content marketing is plagiarism. While most marketers don’t intend to plagiarize, it can…
Heather Cooper
November 19, 2021
Content Marketing
The final step to creating any piece of content marketing is to edit the copy and graphics to ensure they…
Heather Cooper
August 18, 2021
Content Marketing
Struggling to remain creative during the content creation process is a challenge that most, if not all, content marketers have…
Heather Cooper
July 21, 2021
Content Marketing
When the COVID-19 pandemic hit in early 2020, virtually all businesses needed to make drastic changes to every aspect of…
Heather Cooper
July 9, 2021
Marketing
The immense strength of the written word in content marketing is not something that should be underestimated. Words have an…
Heather Cooper
July 2, 2021
Content Marketing
Before a piece of content marketing can be published on social media, a blog, a website or in a newsletter,…
Heather Cooper
May 27, 2021
Content Marketing