Thirty-eight percent of companies are unprepared to deal with social media crisis according to a recent survey by the Ethical…
Social Media
Frank Strong
Contributor
39 Articles
Frank Strong is a US marine veteran and father with an interest in B2B Tech. He founded boutique PR service Sword and the Script Media, LLC in 2016 which specializes in providing integrated marketing communications services to the B2B sector. In his spare time, Frank also scuba dives, skydives and trains BBJ. Frank holds a B.A. in Film and TV production from Worcester State University, an M.A. in Public Communication from American University, and an M.B.A. in Business Administration and Management from Marymount University.
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Latest Articles By Frank Strong
For all the adoration of social media, traditional media still matters. Two eMarketer studies published this year provide insight as…
Frank Strong
August 13, 2012
Public Relations
The chasm. It’s a giant gap on the uphill swing of a distribution line popularized by high-tech marketer Geoffrey Moore…
Frank Strong
July 5, 2012
Social Media
Facebook ads don’t work, that’s why GM pulled their budget. Yes, they do work, and here’s a study that proves…
Frank Strong
June 20, 2012
Marketing
Companies monitor, track and respond to mentions in social media – that was the headline from a recent study eMarketer…
Frank Strong
June 13, 2012
B2B Marketing
Steve Jobs’ medical leave of absence has the market asking hard questions: 1) Exactly how dire is Jobs’ health; and…
Frank Strong
February 1, 2011
Social Media
About a week ago Vocus announced the results of its annual PR planning survey, titled Social Media Comes of Age. …
Frank Strong
December 14, 2010
Trends & News