Everyone is doing content marketing these days. Some 80% of respondents say they are doing content marketing according to 2017…
Content Marketing
Frank Strong
Contributor
39 Articles
Frank Strong is a US marine veteran and father with an interest in B2B Tech. He founded boutique PR service Sword and the Script Media, LLC in 2016 which specializes in providing integrated marketing communications services to the B2B sector. In his spare time, Frank also scuba dives, skydives and trains BBJ. Frank holds a B.A. in Film and TV production from Worcester State University, an M.A. in Public Communication from American University, and an M.B.A. in Business Administration and Management from Marymount University.
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Latest Articles By Frank Strong
Marketing may underestimate the impact of thought leadership on revenue, according to a comprehensive study – How Thought Leadership Impacts…
Frank Strong
January 18, 2018
B2B Marketing
The phrase “public relations” doesn’t accurately define the role of PR in the future. So said the 2017 Global Communications…
Frank Strong
October 2, 2017
Public Relations
What does it take to implement content marketing effectively in a larger organization? It’s not an easy question to answer…
Frank Strong
August 2, 2017
Content Marketing
If someone subscribes to your content, what do you think happens to the chances of that person becoming a customer?…
Frank Strong
April 2, 2017
B2B Marketing
Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title…
Frank Strong
February 23, 2017
Content Marketing
There’s a new way game Twitter and gain followers that goes like this: perform searches for keywords and hashtags on…
Frank Strong
July 20, 2016
Marketing
When you have a question no one seems to know the answer to, what’s the first thing you do? If…
Frank Strong
May 26, 2016
Public Relations
He just started writing reporters one day. It was a time before status updates, tweets and blog comments; he sent…
Frank Strong
February 13, 2014
Content Marketing
In May SEOmoz pulled off a brilliant rebranding campaign where it dropped the “SEO” part and is now simply known as Moz. They…
Frank Strong
July 12, 2013
Public Relations
Blogging is back in corporate fashion according to the 6th annual study of social media of the Inc. 500 by…
Frank Strong
February 20, 2013
Blogging
“Excellence, is not an act but, a habit.” - Artistotle A new AdAge study on content marketing finds marketers are…
Frank Strong
January 16, 2013
Content Marketing
There’s a battle for the cloud. With a wink, Marc Benioff’s Salesforce snapped up social media monitoring tool Radian6 in…
Frank Strong
December 21, 2012
Trends & News
Physical stores – the brick-and-mortar kind – always prefer to select site locations on street corners for one simple reason: …
Frank Strong
December 16, 2012
Content Marketing
The year isn’t quite over, but 2012 has shaped up as the year content marketing has come of age. Content…
Frank Strong
November 7, 2012
Content Marketing
Yesterday Vocus released a new study: Path to Influence: An Industry Study of SMBs and Social Media. The survey questioned…
Frank Strong
September 13, 2012
Social Media