Frank Strong

Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help…

“Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey,…

Predictions usually include some element of aspiration. It’s not just what we think will happen, but also a reflection in…

The B2B technology market has a long sales cycle, multiple stakeholders involved in buying decisions and lots of content. That’s…

Nearly three-quarters of professional communicators say partisan politics has complicated communications for brands and businesses. That’s according to the 2020…

Surveys are an imperfect research tool. However, it’s the best tool we have at the moment. This is because there…

Marketing budgets are being reviewed at the moment. That’s probably not a surprise – you are probably experiencing this yourself…

One of the biggest mistakes in content marketing is when organizations and businesses do not treat it like a distinct…

Predictions reflect facts, experience, and often a bit of hope for the future. I asked a whole bunch of professionals…

A reporter was interested in a story pitch. He interviewed my client and at the end asked for a customer…

The best public relations (PR) professionals are problem-solvers. No one needs problem-solving now like human resources (HR). As a community,…

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press…

Multiple surveys show the majority of businesses say they are doing content marketing. Many say they plan to increase the…

You've seen those list posts. The sort that runs with titles like this: "25 PR thought leaders that you must…

If you are going to invest in public relations (PR), then you want to get the most out of it.…