Dennis Yu, Author at Business2Community

Dennis Yu

Contributor
19 Articles

Dennis Yu is a digital marketer and speaker, and co-author of the #1 best-selling book on Amazon in the social media category, 'The Definitive Guide to TikTok Ads'.

His marketing expertise has been cited in CNN, the Wall Street Journal, Washington Post, NPR, and the LA Times.

Having spoken at over 750 conferences across 20 countries, Dennis' past clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos and others, as well as small business owners and young adult entrepreneurs.

Latest Articles By Dennis Yu

3 Nightmare Clients to Avoid

This morning, a digital marketer at a company I won't name pinged me on FB messenger for "just a minute"…

Dennis Yu
April 9, 2017
Small Business

80+ Growth Marketing Lessons from the Top Industry Leaders

Over the last 8 years, I’ve worked with hundreds of marketers, startup founders, growth and sales hackers, and corporate digital…

Dennis Yu
October 28, 2016
Marketing

Do You Want to Be “Acquired”?

I'm not talking about your company being acquired. I'm talking about looking at the language you use in your marketing…

Dennis Yu
April 25, 2016
Marketing

45+ Growth Marketing Lessons From The Top Industry Leaders

Over the last 7 years, I’ve worked with hundreds of marketers, startup founders, growth and sales hackers, and corporate digital…

Dennis Yu
January 29, 2016
Marketing

Ridding Excuses Through Open Communication

We've all heard excuses, and, most likely, have made some ourselves. How many of us have heard or used one…

Dennis Yu
January 8, 2016
Leadership

What is the Best Way to Determine a Page’s ROI?

Everyone wants to determine the ROI on their page likes and be able to directly attribute a page like's value…

Dennis Yu
July 17, 2015
Facebook

When is the Best Time to Cold Call?

I'll save you some time. Never. The most egregious of cold callers will claim they never actually cold call. Their…

Dennis Yu
March 25, 2015
Marketing

The Best Marketers Don’t Market

Nobody likes to be sold. But everyone likes to buy. Salespeople are loathed, so companies disguise these people as account…

Dennis Yu
February 26, 2015
Marketing

It’s the Way You See it That Counts

What do you see in the above image? As marketers and entrepreneurs, we face unspeakable evil every day. But as the…

Dennis Yu
January 15, 2015
Marketing

There Is No Such Thing as a Personal Branding Expert

It's not that one is an expert in personal branding, it's that they're passionate in what they do, attract a…

Dennis Yu
January 12, 2015
Branding

What My Mentor Said to Me Before He Died

Al Casey was CEO of American Airlines and even Postmaster General-- yes, he had a million employees driving around those…

Dennis Yu
January 9, 2015
Branding

Don’t Make This LinkedIn Mistake

This fellow, a self-proclaimed social media expert who's name I changed to "Chris" to protect, asked me to endorse him.…

Dennis Yu
August 20, 2014
LinkedIn

Watch What Happens When Consumers Use Facebook to Fight Back

We've all had days where we felt we were treated unfairly by a company and ended up feeling helpless. Did…

Dennis Yu
July 25, 2014
Facebook

Dove’s Latest Campaign: A Real Beauty

40 million views and over 100,000 ratings at 98% positive. Was this a success? Dove hired a forensics artist to…

Dennis Yu
March 17, 2014
Marketing

Measuring Facebook ROI

Measuring Facebook ROI is like bringing a metal detector to a beach littered with $100 bills.   It's like pointing…

Dennis Yu
March 16, 2014
Facebook

4 Conversion Conference Chicago Facebook Marketing Tips Worth Their Weight in Gold

One area I wasn’t expecting to gain much knowledge in from attending Conversion Conference Chicago is Facebook marketing. I’m not…

Dennis Yu
February 22, 2014
Facebook

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