Connor Brooke

In my last article, I discussed some of the major findings from the State of Original Research for Marketing 2019…

We can’t say this enough: video content as part of a digital marketing strategy is the way of the future.…

Innovation typically focuses on one of two objectives: either making something possible or simplifying a process. When new technology emerges,…

You might already know this, but your company's logo is the core of your brand. Your competitors, potential customers, and…

Membership sites are a great way to share your content and create recurring income online. They form a helpful platform…

The right content marketing strategies can bring in exponential results for your business. If you’re ready to build relationships, increase…

Amazon DSP is a demand-side platform that allows advertisers to automatically buy display and video ads. It was previously called…

So, here’s the thing: your eCommerce attribution modeling strategy is probably costing you sales. Why? There is a significant chance…

Email marketers know the best distribution lists you can have are the ones grown organically, with a huge source being…

How well do you communicate your value to your ideal client? What is needed to create a powerful marketing message…

Is your website optimized for mobile? If the answer is no, you’re in for a rude awakening. It bears a…

Shortly after the success of The Cat in the Hat—a best-selling book limited to a 225-word vocabulary—Theodor Seuss Geisel (also…

Outsourcing is not a new concept. It has been around for centuries. It started with companies outsourcing their manufacturing to…

As Black Friday approaches, it’s expected to be bigger and better than 2018, which pulled in a record $6.22 billion…

In case you missed it, there’s a case going before the Supreme Court in June that could affect us all.…