Bret Smith, Author at Business2Community

Bret Smith

Contributor
1 Articles

With 30+ years of marketing and business development experience, I am widely known as a forward-thinking leader in Demand Generation, Content Marketing, Behavior Data and ABM. I've presented in countless webinars, spoken at numerous tradeshows, contributed a plethora of articles and blog posts and been named a “Top 25 Marketing Influencer”.

My innovations like Closed-Loop Demand Generation, Historical Behavior, Campaigns for Early Demand, ABM Display, OmniChannel and Data Verification are differentiating hallmarks of HIPB2B’s business model. Over the years, I've served many high-profile clients including Google, Microsoft, Pitney Bowes, CenturyLink and others.

I've also built quite a following in social media, with more than 31,000 1st-degree connections on LinkedIn, over 69,000 Twitter followers and a moderated LinkedIn group, “Demand Generation and Content Marketing,” with 8,400+ members.

HIPB2B is a leading demand generation solution provider. We use thought leadership content, early demand, behavior data and digital marketing to drive high-value outcomes at scale for technology clients. We maintain a vast contact database with millions of engagement points, extensive targeting options and exemplary lead quality standards. In Q4 2021, we'll offer omnichannel campaigns, combining email, social and display.

HIPB2B serves clients like LogMeIn, Adobe, Tealium, BOARD, Blackline, Procore, UKG, Dude Solutions, Siemens, Litmus, and others. Our methodology drives standard-setting outcomes for companies like Microsoft, IBM, Dell, Oracle and Google. HIPB2B works with the major content syndicators, delivering 400,000 qualified leads to clients last year.

Visit us at www.hipb2b.com for more details.

Latest Articles By Bret Smith

Omnichannel Demand Generation

Omnichannel comes in a variety of flavors. In general, it’s a marketing approach, but its application varies from channel to…

Bret Smith
September 26, 2021
B2B Marketing

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