Along with the increase in online shopping, a new phenomenon exploded in popularity during the pandemic. Customers now have a…
Loyalty Marketing
Latest Articles By András Barta
Customer data is essential for businesses today. It drives many actions and supports corporate decisions, from marketing and budgeting to…
András Barta
December 4, 2021
Loyalty Marketing
Loyalty programs increase customer retention and allow for business growth, and with audience segmentation, organizations’ reward programs may become even…
András Barta
November 13, 2021
Loyalty Marketing
Following the pandemic, customer behavior shifted significantly. This goes beyond an uptick in eCommerce adoption, though. A huge audience was…
András Barta
October 25, 2021
Loyalty Marketing
It's hard to say which industry was the first to regularly use loyalty programs, but coffee shops, department stores, and…
András Barta
August 9, 2021
Loyalty Marketing
The founders of The Home Depot, the largest home improvement retailer in the United States, had a special vision. They…
András Barta
July 26, 2021
Loyalty Marketing
Did you know that Amazon offers a global reward fulfillment initiative? No, I’m not talking about Amazon Prime. Rather, I’m…
András Barta
July 19, 2021
Loyalty Marketing
There is no shortage of U.S. loyalty programs, but not every program is built with the customer experience in mind.…
András Barta
June 22, 2021
Loyalty Marketing
It is essential for brands and retailers to know what motivates loyalty in their customers. Nowadays purchasing decisions are often…
András Barta
May 22, 2021
Loyalty Marketing