If I were a CMO of a B2B company in its growth stage (after Series A), this is what I’d…
B2B Marketing
Alon Even is VP Marketing at Appsee, an advanced visual mobile analytics platform. His areas of expertise are online marketing, mobile analytics, and mobile UX. Before joining Appsee, he worked in various marketing & business development roles, helping startups grow. You can connect with Alon on LinkedIn and on Twitter
1. Defining a brand personality. Brand personality is what connects you emotionally with your prospects and customers. Brands without personalities…
If I were a CMO of a B2B company in its growth stage (after Series A), this is what I’d…
B2B marketers are obsessed with measuring metrics. I get it because I’m in your shoes. We want to track our…