Best PPC Agencies for 2024

Pay-per-click (PPC) advertising is an excellent way to generate new leads, drive sales, and maximize profit. While PPC does give incredible control of the advertising campaign, without extensive knowledge and experience, you could send thousands of dollars down the drain. That’s why it’s crucial to partner with the best PPC agencies. 

There are hundreds of advertising agencies online offering paid advertising services, so it can be difficult to compare them. We did the hard work for you and reviewed the best PPC ads agencies, so you can choose the one that’s best for your business. 

The Top 10 PPC Agencies for 2024

If you’re ready to start leveraging PPC advertising to boost your sales but don’t know where to start, here’s a quick overview of the 10 best PPC agencies in 2024:

1. AdVenture Media Group — Overall the Best PPC Agency in 2024
2. Ignite Visibility — ROI-focused Google Ads and Google Analytics Certified Experts
3. WebiMax — Best for PPC Campaigns that Leverage Negative and Long-tail Keywords
4. Radd Interactive — Excellent for Businesses With a Limited Advertising Budget
5. Loud Mouth Media — Voted top 3% Advertising Agencies in the UK by Google
6. SmartSites — Data-driven PPC Campaigns and Transparent, Smart Reporting
7. Bird Marketing — In-depth Keyword Research and Laser-targeted PPC Campaigns
8. Digital Silk — Best for Multi-channel Advertising and Social Media Marketing
9. Linear — Custom PPC Campaigns, Transparent Reporting, and Real-time Communication
10. JumpFly — Month-to-month Contracts With a Commitment to Delivering Measurable Results

The Top PPC Advertising Agencies Reviewed

There are multiple variables you need to consider when choosing an advertising agency. Some agencies only offer PPC management, while others perform in-depth keyword research, create visuals and copy for your ads, and execute an in-depth competitive analysis. 

Which agency you opt for should largely be determined by your business needs, advertising budget, industry, and the services different PPC ad agencies offer. 

Here are in-depth reviews of the 10 best PPC agencies for 2024, so you can make an informed decision.

1. AdVenture Media Group — Overall the Best PPC Agency in 2024

AdVenture Media Group is a full-service paid advertising company that has managed paid advertising campaigns for some of the world’s largest brands. With over 10 years of experience in the industry and more than $50 million managed in ad spend, AdVenture Media Group is one of the best PPC management agencies today. 

The company specializes in Google Ads, Facebook and Instagram campaigns, remarketing campaigns, and programmatic display ads. AdVenture Media Group’s approach to PPC involves both extensive meetings between your business and the agency’s experts, as well as in-depth research of your target audience, competitors, historical account data, the industry, and the market. 

After gathering all the relevant data, the agency will develop an effective PPC strategy and create a scalable advertising campaign for your business from start to finish. The service also includes thorough A/B testing, ongoing campaign optimization, and in-depth reporting.

In addition to Google Ads, AdVenture Media Group manages Google shopping campaigns, which are an excellent way for ecommerce brands to boost conversions, reliably drive new sales, and maximize revenue.

If you want to learn how to create, run, and manage PPC advertising campaigns yourself, the agency also offers PPC consulting, training sessions for in-house advertising teams, and one-on-one PPC consultation. 

2. Ignite Visibility — ROI-focused Google Ads and Google Analytics Certified Experts

Ignite Visibility is an ROI-focused digital marketing and advertising agency that merges PPC advertising with SEO, CRO, and social media marketing to deliver outstanding results to its clients. The company also boasts that it calculates a clear return on investment, leveraging its vast experience to scale your PPC campaigns according to the industry best practices. 

Ignite Visiblity’s PPC process begins with reviewing historical data and communicating with your team to define clear performance goals for your campaigns. This involves analyzing cost per click and your business’s conversion rates. 

The PPC experts at Ignite Visibility are Google Ads and Google Analytics certified, adept at creating fully-custom campaigns for your business and tailored tracking options. You’ll be able to see how every element of the campaign ties into the larger strategies, as well as monitor the performance of each individual ad in real-time. 

After performing in-depth keyword research and implementing laser-focused targeting options, Ignite Visibility will develop stunning creative and powerful ad copy for your campaign, optimize your landing pages, and create an effective bidding strategy. 

The agency will consistently monitor, report on, and refine your campaign to ensure the best results and maximize your PPC advertising return on investment (ROI). 

3. WebiMax — Best for PPC Campaigns that Leverage Negative and Long-tail Keywords

WebiMax combines PPC advertising and conversion rate optimization in a single service to ensure the highest return on your investment. 

On top of crafting customized, fine-tuned PPC campaigns, WebiMax will redesign your landing pages or create new ones from scratch, using the best CRO practices to ensure people who click on your ads actually convert into qualified leads and paid customers. 

When it comes to the PPC campaigns themselves, WebiMax kicks the project off with in-depth keyword research that’s focused on long-tail keywords, allowing you to target super-specific queries with high buying intent. The next step involves in-depth target audience analysis to identify the top-performing channels for your campaigns, whether it’s Google, Facebook, Instagram, or LinkedIn. 

The agency will also develop ad copy and visuals, as well as implement smart tracking and reporting, so you’ll be able to see exactly which ads have the highest ROI. This allows you to easily discontinue underperforming ads and scale the top-performing ones to maximize your revenue.

4. Radd Interactive — Excellent for Businesses With a Limited Advertising Budget

Radd Interactive views SEO and PPC advertising as two sides of the same coin. The two departments within this advertising agency work closely together and share valuable insights to craft effective campaigns and improve their clients’ business performance across the board.

The company’s proprietary AI-based technology allows it to analyze large data sets in your account to identify trends in clicks, conversions, and ad spend. Your business is a goldmine of data on your customers, and Radd Interactive leverages that data to build fully-tailored PPC campaigns based on what’s proven to work best for your audience in the past.

The best part about Radd Interactive is the fact that it works both with startups and small businesses, as well as large enterprises. You can start your PPC campaign with a budget of under $500, see the ROI of your ads, and identify the top-performing ones before scaling the campaign and increasing ad spend.

RaddInteractive offers both Google and Bing advertising (in fact it topped our list of the best Bing ads agencies), as well as Amazon marketing, LinkedIn marketing, and social media marketing services. 

5. Loud Mouth Media — Voted top 3% Advertising Agencies in the UK by Google

Loud Mouth Media is an award-winning digital advertising company that offers paid search, display, and video advertising. The agency is a Google Premier Partner and was named a top 3% digital advertising agency in the UK by Google in 2022. 

What’s unique about Loud Mouth Media is that it won’t simply execute your PPC campaign idea. Instead, the agency’s SEO, PPC, and digital strategy experts will first perform a free, comprehensive audit of all your digital campaigns to identify gaps and areas of improvement.

This approach allows Loud Mouth Media to learn everything about your business and your target audience, see what marketing initiatives have historically performed the best for you, and develop a cost-effective PPC strategy that reaches high-intent audiences who are already interested in your industry, products, and services. This results in much higher click-through and conversion rates and ensures a high return on ad spend. 

On top of PPC campaign management, Loud Mouth Media also offers SEO, ecommerce marketing, social media advertising, and creative development. 

6. SmartSites — Data-driven PPC Campaigns and Transparent, Smart Reporting

SmartSites is an accredited digital marketing agency recognized by Google, Microsoft, and Facebook as a paid advertising expert. 

The “secret sauce” behind SmartSite’s success is a series of proprietary tools that enable the agency to extract and analyze more data, uncover actionable insights, and make smarter decisions faster. 

SmartSites analyzes over one billion data points across thousands of advertising campaigns and dozens of industries to identify winning strategies to help you beat the competition and lower your cost per click. These tools enable laser-focused targeting, ensuring that your PPC ads are served to the right people at the right time.

One of SmartSites’ specialties is local PPC, making the agency an ideal choice for brick-and-mortar businesses that want to target an audience in a specific geographic area and send more foot traffic to their stores. 

On top of PPC, SmartSites offers SEO, CRO, social media advertising, and web design. The agency will also take care of your ad creative and ad copy and can redesign your website pages and landing pages to ensure high conversion rates after people click on your ads. 

7. Bird Marketing — In-depth Keyword Research and Laser-targeted PPC Campaigns

Bird Marketing is a digital advertising agency based in Essex, UK. The agency works with both UK and international brands and has won numerous awards during its lifetimes. 

Bird Marketing’s approach to PPC is focused on targeting the right audience. After in-depth keyword research, the agency’s PPC experts will perform a thorough keyword selection to ensure you only target high-volume, high-intent keywords that are relevant to your business. This includes negative keywords, long-tail keywords, as well as location-based targeting. 

Another area where Bird Marketing stands out is tracking. In addition to purchases, Bird Marketing can track contact forms and phone calls back to a specific keyword, so you know exactly what’s bringing you the most money and can optimize and scale your campaigns accordingly.

On top of PPC, Bird Marketing offers SEO, ecommerce, website design, and web hosting services. The one major drawback of this advertising agency is that it doesn’t offer any creative services, meaning you’ll have to provide the visuals and ad copy for your PPC campaigns. 

8. Digital Silk — Best for Multi-channel Advertising and Social Media Marketing

Digital Silk is an all-in-one digital marketing agency that offers everything from branding and digital design to digital marketing and custom software development. While arguably not the best choice if you’re only interested in PPC advertising, Digital Silk is an excellent partner if you’re looking for multi-channel marketing services. 

The company’s approach involves social media posts to boost brand awareness, paid social ads to generate new leads, and Google ads to drive sales and maximize revenue. Digital Silk also offers remarketing campaigns as a way to get your business in front of people who have already shown interest in your products and services and nudge them towards making a buying decision.

What makes Digital Silk stand out from other agencies on our list is the fact that it offers content marketing and copywriting services. The agency can help you optimize the copy throughout your entire marketing funnel to boost conversion rates, as well as create relevant, valuable content to drive more organic traffic to your website. 

9. Linear — Custom PPC Campaigns, Transparent Reporting, and Real-time Communication

Linear is an award-winning PPC agency that provides more than just paid advertising campaign management. 

The agency takes a data-based approach and executes a 90-point account audit to understand exactly which elements of your existing marketing structure are working and which are underperforming. This allows Linear to gain invaluable insights regarding your target audience, build fully custom PPC campaigns for your business, and get better PPC results. 

The best part about Linear is that it gives you full ownership over all your accounts and campaigns. This level of transparency means that you always have access to all the data and can view the performance of your campaigns in real time.

Linear will also provide weekly updates via email and send you in-depth reports on campaign performance. You can also schedule calls with Linear’s PPC experts to ask any questions regarding your campaign, as well as communicate with their team daily via Slack. 

10. JumpFly — Month-to-month Contracts With a Commitment to Delivering Measurable Results

JumpFly is one of the most unique PPC marketing agencies we came across during our research.

Apart from a strict process that involves daily campaign optimization, JumpFly doesn’t lock you into six-month or yearly contracts. Instead, the agency offers month-to-month contracts that allow you to stop cooperation whenever you want to, for whatever reason.

JumpFly’s team numbers 34 Google-certified specialists who will create a strategy playbook for your business, develop your PPC campaign from start to finish, and optimize your campaigns daily for the best performance and highest ROI. It’s wonder that Jumpfly was one of our best Google ads agencies.

You’ll also always have access to your Google and Microsoft advertising accounts and will be able to review everything JumpFly does, monitor the performance of your campaigns in real-time, and see and control your ad spend. 

If you’re interested in other services on top of PPC advertising, JumpFly also offers social media advertising and SEO strategy development. It’s also one of the best Amazon PPC agencies, advertising anywhere from 5,000 to 400,000 products for ecommerce clients around the globe.

Best PPC Marketing Agencies Compared

What Services do PPC Agencies Offer?

In order for PPC to be effective and give a good return on investment, it’s essential to do extensive audience, competitor, and keyword research, as well as craft compelling copy that will get people to actually click on your ads. 

The best PPC advertising agencies employ a comprehensive, strategic approach to PPC Google ads and develop fully custom, data-driven campaigns that reliably generate results. While all top PPC agencies have their own unique approach to PPC advertising, here’s a quick overview of the most common services they offer. 

PPC Audit

Most businesses turn to Google PPC agencies after running their own PPC campaigns but failing to achieve the desired results. If you’ve already dipped your toes in PPC, the best course of action before creating a new campaign is to have a team of professionals who specialize in PPC digital marketing analyze your historical account data. 

This in-depth analysis lets the best PPC agencies determine exactly what works best for your business, which ads and campaigns have been underperforming in the past, and the areas you can improve. As a result, they can make smarter, data-driven decisions when developing a new campaign and achieve greater results, faster. 

Keyword Research

The key to the success of any paid advertising campaign is targeting the right keywords. Paid search marketing hinges on the ability to show the right ads to the right people at the right time. 

The best PPC agencies are well-versed in keyword research and know how to target high volume, high intent keywords that aren’t overly competitive. 

Target Audience Identification

The other crucial element of successful PPC search engine marketing is understanding what your audience responds to. The leading PPC agencies will perform in-depth audience research to understand their demographics, psychographics, interests, possible buying objections, and shopping habits. 

This enables PPC agencies to leverage the advanced targeting options PPC advertising offers and show different ads to different segments of your target audience, based on their preference.

Campaign Setup and Management

PPC campaign management is a core service every PPC digital marketing agency provides. They’ll handle everything from creating your account and setting up the campaign to tweaking targeting options and managing your bid strategy.

Optimization and Reporting

The best PPC agencies will constantly monitor your campaign to see which ads are underperforming and which have the highest click-through rate. They’ll use the data to fine-tune the ad copy, targeting options, and bidding strategy to ensure the highest possible return on investment. 

Conclusion — What is the Best PPC Agency in 2024?

There are dozens of award-winning PPC marketing agencies online, so it can be difficult to choose one as the absolute best. The truth is, which PPC agency is best for you largely depends on your industry, business model, and budget.

If you’re new to PPC advertising, our top pick is AdVenture Media Group. The agency offers Google, Facebook, and Instagram ads, as well as remarketing campaigns. It executes in-depth keyword research and provides thorough A/B testing to ensure high ROI, and it continuously optimizes your PPC campaigns for the best results. 

On top of PPC campaign management, AdVenture Media group also offers PPC consulting, helping you better understand the world of pay-per-click advertising and teaching you the skills you need to run effective PPC campaigns yourself in the future. 

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