Following the success of our blog last year looking at online video statistics in 2013, we thought we would look at stats for online video in 2014.
Online video is proving to be one of the most powerful marketing tools for organisations of all types and sizes. Indeed, according to eMarketer, 93% of marketers used video for online marketing in 2013 (source: eMarketer), and this is set to increase in 2014.
2014 will be the year online video and mobile rise to the forefront of most organisation’s marketing strategies.
Online Video Stats 2014
General Video Statistics
51.9% of marketing professionals worldwide cite video as the type of content with the best ROI (eMarketer)
57% of consumers say that product videos make them more confident in a purchase and less likely to return an item, up from 52% a year ago. (MediaPost)
Internet video traffic will be 69% of all global consumer Internet traffic in 2017. (Cisco)
Video promotion is over 6 times more effective than print and online (b2bmarketing.net)
A minute of video is worth 1.8 million words (Forrester Research)
Professionally produced video optimised for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video (Comscore)
Over half of 25-54 year olds share video online (eMarketer)
Video For Websites
Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore)
The chances of getting a page one listing on Google increase 53 times with video (Forrester Research)
Posts with videos included will attract 3 times more in-linking domains than a plain text post (Moz)
Videos in universal search results have a 41% higher click-through rate than plain-text results (Econsultancy)
Video For Social Media
YouTube receives over 1 billion unique visitors each month (YouTube)
Over 6 billion hours of video are watched each month on YouTube – that’s 50 % more than last year and equates to almost an hour for every person on the Earth (YouTube)
YouTube is now 28% of all Google searches (Google)
YouTube reaches more adults aged 18-34 than any TV network (Nielsen)
Video For Mobile
Mobile makes up almost 40% of YouTube’s global watch time (YouTube)
Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users (Forbes)
Video For Email
82% of Marketers say that video email marketing is effective (ReelSEO)
Approximately half of marketers who use video in email campaigns see increased click-through rates, increased time spent reading the email, and increased sharing and forwarding (eMarketer)
Online Video Advertising
Marketing agencies will spend 83% more on their video advertising campaigns in 2014 than they did in 2013 (ReelSEO)
31% of brands say they will pull campaign funds from broadcast TV advertising to invest video advertising, up from 19% last year (ReelSEO)
57% of consumers say that product videos make them more confident in a purchase and less likely to return an item, up from 52% a year ago (MediaPost)