Vlogging, or sharing video blog content, is an effective way to connect with an audience. The widespread availability of video cameras in our devices and fast internet in many homes and businesses has made vlogging much easier to do than just a few years ago. Customer Experience Consultant Anne Reuss recently published a blog offering some excellent tips for getting started with vlogging today.
Reuss explains her first vlogging experience, “Regardless of our confidence level (I’m far from bashful) the first time feels….raw. I was exposing myself beyond words and still images. It really can be daunting the first time and that’s OK.”
To help get a good start to your vlog, Reuss suggests:
1. Don’t Plan Too Much
Don’t fall into the trap of overthinking. While it’s important to have a plan and keep the video brief, you don’t have to script every single word. Reuss writes, “It’s not like writing where we can easily delete and change things. But if you know your topic well, have a few key points, and are excited about it, you’ll find your flow. If a sudden idea comes to you, seize it and go for it. No matter where you are! Being spontaneous is a great part of making video.”
2. Keep Your Lens Clear and Use Good Lighting
Make sure that your lens is clean. Many people use iPhone cameras, or the camera on their laptop to record a vlog. If you do, make sure you wipe any dust or pocket lint off the lens before shooting. Good lighting is important, so if your home or office isn’t set up for it, shoot during the daylight to get the best lighting possible.
3. Keep it Short
Reuss keeps all her videos under two minutes, but says even shorter can be better. You don’t have to look any further than Vine to understand that quick is popular right now.
4. Don’t Fear the Critics
Reuss writes, “After all, if you DO get a little hatin’ – it’s because you did something right. There are going to be many supporters…don’t quit after the first few tries! It gets exciting figuring out what I’m going to reveal to my viewers every time. Different facial expression? Hairstyle? Attitude? It’s raw. Real.” The connection you make with real people, customers and supporters from using video is far more valuable than the possibility of any negative comments.
Vlogging is a popular medium that is just starting to come into its prime. If you’re looking for a new way to enhance your social media or email marketing efforts, vlogging just might be the right choice.
What things are holding you back from starting a vlog today or using more videos in your current blog or website?