GiG Software Plc, a leading B2B iGaming technology company, announced Tuesday that it has extended its existing partnership with Betsson Group, a leading global online gambling operator with over 20 online gaming brands.
The latest contract builds on an existing partnership established in 2022. Of course, GiG also plans to enhance Betsson’s principal Zecure brand in the months ahead.
GiG Software Plc will use its cutting-edge AI ecosystem, machine-learning tools to improve Betsson’s Zecure brand
According to the news release, GiG will utilize its innovative technology, including its state-of-the-art AI ecosystem which features machine-learning tools, LogicX and DataX, and industry-leading managed services.
Richard Carter, Chief Executive Officer of GiG, said: “We are delighted to be extending our existing partnership with Betsson, a key strategic relationship we have cultivated over a number of years.
“As a trusted partner, we have focused on providing a technology stack that delivers security, confidence, and flexibility, creating a solid foundation for success for one of our sector’s most ambitious and discerning operators.
“We look forward to driving Betsson’s success further as we navigate and expand into new and established regulated markets together.”
Furthermore, GiG’s cutting-edge tools will provide Betsson with a solid foundation to facilitate growth and expansion. The existing partnership previously enabled Betsson to enlarge its operational footprint by establishing itself in nine regulated markets.
This includes Betsson’s recent brand international launches in Germany, Peru, and Serbia. The strategic partnership is essential to GiG’s growth strategy to enhance its value for the company’s business relationships with established global operators.
Strategic partnership helps Betsson’s Zecure brands provide the best gaming experience for clients
Additionally, GiG continues to establish support opportunities for growth and expansion among operators via its new suite of innovative solutions. Improving the gaming experience for Betsson’s clients is one of the company’s top priorities.
Paul Murphy, Commercial Director at Betsson Group, added: “This extension to our long-established partnership is a testament to the strength of our working relationship.
“Our relationship so far has empowered Betsson’s Zecure brands to be able to provide the best gaming experience for our clients in the markets we serve.”
GiG Software Plc provides premium solutions, products, and services to iGaming operators worldwide. The company’s proprietary technology delivers data-driven and scalable iGaming solutions that drive user engagement and optimize performance.
More importantly, the tech company remains committed to sustainable growth in the digital landscape. GiG’s vision is to be the pioneering force in the iGaming industry.
GiG operates out of Malta and is listed on the Nasdaq First North Premier Growth Market in Stockholm, Sweden, under the ticker GiG SDB.