Sumsub has announced the release of a fully automated responsible gaming solution during the American Gaming Association’s Responsible Gaming Education month.
The solution offers a full suite of compliance tools, designed to instantly flag to an operator anyone that could be at risk of gambling harm. The tool offers a ‘set of rules for responsible gaming controls’.
The Sumsub verification platform offers a flexible setup for know-your-customer workflows, analyzes betting patterns, and monitors player behavior. It also sends alerts for suspicious activities and checks for potential gaming addiction. These features help casino operators identify when a player is spending too much compared to their income, when a player increases or removes their gambling limits, and track the frequency and length of gaming sessions, among other things.
In addition to live monitoring, Sumsub offers onboarding services that are customized for each jurisdiction to meet local regulations. By using automation, Sumsub seeks to lessen manual tasks and reduce the chances of human mistakes. The solution is designed to assist gaming operators in stopping identity theft, payment fraud, bonus abuse, and account sharing.
Tony Petrov, Chief Legal Officer at Sumsub commented: “This new Responsible Gaming control solution ensures online gaming platforms detect players with addiction, mitigate fraud risks and ensure full compliance with the latest industry regulations all in a timely manner.”
He added: “There are numerous checks that can be performed when monitoring transactions related to gaming, and when properly set, they help indicate possible gambling issues. By providing an automated, yet flexible, set of rules, Sumsub stays at the forefront of safe gambling and actively promotes responsible gaming among organizations shaping the industry.”
Responsible Gaming Education Month is an initiative being adopted across the United States of America, with the American Gaming Association recently announcing results of a survey showing a good level of responsible gaming controls awareness.
BetMGM and MGM Resorts International have launched a responsible gaming campaign across nine NFL stadiums as well as committing $1 million to RG initiatives. FanDuel has also announced US soccer player Carli Lloyd and PGA Tour golfer Tom Kim.