Impending Clear and Web Roulette Apps | Source Impending

A new web browser called Web Roulette is going viral with Gen Z because it caters to the youth’s unfortunately short attention spans.

On average, adults in the United State States spend at least two to four hours of their day either swiping, tapping, or typing on the devices they use, which cumulatively amounts to 2,600 touches daily.

According to a report by the Harvard University Graduate School of Arts and Sciences on “Dopamine, Smartphones & You: A battle for your time,” most people are “intimately entwined” with their digital lives.

Many of us get the feeling that our phones are vibrating in our pockets even when they are not there.

Impending Eyes The Dynamic Gen Z Market With the Web Roulette Brower App

This situation escalates among Gen Z, who in addition to having short concentration spans, know the internet as the only major source of entertainment, education, and networking – on social media platforms like TikTok, Instagram, Facebook, and Snapchat.

While mindless web browsing and scrolling through social media and web pages significantly reduces productively not only for Gen Z but for anyone with access to the internet, the app maker behind Clear and the game Heads Up! Is introducing a new mobile web browser app called Web Roulette.

The app, targeting Gen Z, capitalizes on this scrolling addiction but allows users to bring together their favorite websites or pick from the available options on the platform.

Users can then scroll through the websites for new information or use an innovative shake your phone feature to show random sites in the event one is bored.

Phill Ryu, the founder and designer of Impending, the company behind the Web Roulette mobile web browser, said that they tumbled upon the idea, confronted by the time they’d spend browsing web pages with the hope of finding something fresh and engaging.

“I mean, this is actually how I spend much of my time browsing the web — I bounce back and forth mindlessly and semi-randomly between my favorite sites, hoping for something fresh. Maybe there’s something here? Ryu said.

Many people find it difficult to resist the allure of digital media, especially social media platforms, that offer constant rewards and stimulation.

This can lead to scrolling addiction, which is a term that describes the excessive and compulsive use of digital devices.

Some experts believe that this addiction is fueled by dopamine, a brain chemical that makes us feel good when we get positive feedback or new information.

A study by The Guardian found that more than three-quarters of workers use social media during work hours, sometimes for several hours a day.

Another study by Influencer Marketing Hub found that smartphones are the most common devices used by people, with more than 5 billion users worldwide as of Q3 2022.

This implies that almost two-thirds of the world’s population has access to some form of mobile phone, and this number is increasing every year.

Digital Growth Statistics | Photo courtesy of Influencer Marketing Hub

Despite this worrying trend, Impending’s Web Roulette is stopping at nothing in its quest to be simple, fun, and addictive.

Users on the Web Roulette browser app on iOS start by adding their favorite websites, or simply choosing from the provided lists with suggestions from news aggregator platforms such as Google and Yahoo News.

It is possible to target niche topics in tech, gaming, sports, lifestyle, culture, and fashion among others. Users interested in social media-based content can add platforms like Instagram, Twitter, Facebook, Pinterest, and even Reddit.

Impending provides a vast selection including the world’s biggest e-commerce shopping sites like Amazon and Wirecutter among others.

The app developer skipped the signup step synonymous with many applications both web and mobile-based.

Users can start swiping as soon as they finish the first step. The swiping process, which is expected to be repetitive and addictive builds up the number of shakes for every user. This means that the more you swipe, the more shakes you get—and shakes open surprise sites.

Impending’s Web Roulette App | Photo credit Impending

Web Roulette is simple to use but its design stands out with incredible animations, used to show the web pages. According to a related report by TechCrunch, new pages snap “into the foreground quickly, with seemingly no loading time necessary in most cases.”

The app also allows you to save articles for later reading, when you have more time to delve into them. You can do this by tapping the share button, which will bring up the iOS Share Sheet with various options.

You can then choose to send the link to other apps, such as messaging services, social networks, clipboard tools, and alternative browsers (except Safari, for some reason), or you can use iMessage or AirDrop to share the link with yourself or someone else.

“Our new indie app Web Roulette! Free on App Store today. Cat made this a botched take but it felt right for Tik Tok. The idea is a browser designed for the way you mindlessly check the internet,” Ryu said in a TikTok video.

The Impending team comprised of Ryu the founder, Austin Sarner, Tamas Zsar, and David Lanham recommend adding about 10 websites to enjoy Web Roulette’s features, but app users can select up to 20 sites if they want.

It’s important to note that Web Roulette is better for casual web users, especially Gen Z, who enjoy browsing various sites and tabs easily. It can also be a fun way to pass the time by discovering random articles without needing to jump between different websites and apps.

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