Are you considering a B2B content marketing strategy for next year?
Are you laying the groundwork for a content creation plan?
Are you looking to revamp your existing B2B content marketing program?
If you answered yes to any of the above questions, we’ve put together 10 statistics to help guide your strategy. Let’s take a look.
Content is driving the buying process for your prospects.
In a recent survey, 67% of the respondents stated that in 2021, they relied more on content to help guide their purchase decisions than they did in 2020. (Source)
A variety of content for every step in the buyer’s journey is critical.
Of B2B consumers, 44% reported consuming three to five pieces of content before they get in touch with sales. Another 16% consume between five to seven pieces before contacting sales. (Source)
Successful B2B marketers invest in content marketing.
The most successful B2B marketing teams allocate up to 40% of their total marketing budget just on content marketing. (Source)
Content is a conversion tool.
In a recent survey, 60% of respondents stated they consider purchasing a product after they have read about it. (Source)
Content marketing costs less but produces more leads.
Content marketing often costs 62% less than traditional marketing but generates 3x as many leads as traditional marketing. (Source)
Blogging is an effective activity when done consistently.
B2B firms that consistently blog have, on average, 67% more leads each month than companies that don’t blog consistently. (Source)
Content is preferred by your prospects and partners.
Almost 70% of people surveyed recently indicated they would rather learn about a company through articles and content than from an advertisement. (Source)
You need to draft content for more than just one type of buyer.
More than 80% of non-executive employees have a say in the purchasing process. (Source) Something to keep in mind when creating buyer personas.
The majority of the purchase decision is made before a salesperson is involved.
The majority of the purchase journey, 57%, is already complete when a B2B buyer makes contact with the sales team. (Source)
SEO is a lead generator.
Search engine optimization (SEO) is a top lead generation source for up to 33% of B2B companies. (Source)