It takes time, planning, effort, and perseverance to grow your business. In today’s plugged-in world, it also takes some help from innovative tools. HubSpot CRM is one such tool. It has helped thousands of entrepreneurs, business owners, as well as sales reps experience increased success when engaging with customers.
Are you already using HubSpot CRM to grow your business? If not, you should give it some serious consideration. Here are 11 reasons why HubSpot is an excellent option for so many companies.
11 Reasons Why You Need to Start Using HubSpot
1. Its Basic Version is 100% Free
As a businessperson, what more could you ask for? HubSpot’s CRM platform offers a range of helpful features and tools without you having to pay a cent. (Of course, for advanced capabilities you’ll have to subscribe to one of HubSpot’s paid plans.)
2. It’s Easy to Use
Let’s be honest: Not everyone is meant to be a highly trained, certified system administrator (or wants to be). So, any CRM that is easy to use and doesn’t require a lot of effort to learn should be embraced. That’s precisely what HubSpot offers. It has clear tutorial videos, an easy-to-use interface, and excellent navigation.
3. It Helps Align Sales and Marketing
Want to align your sales and marketing teams? HubSpot could be the ideal answer! HubSpot’s cloud-based CRM system allows both teams to collaborate, share feedback, and gain complete visibility into each other’s activities, along with each prospect’s history with your company.
4. It’s All About the Automation
There are only so many hours in the day. It can be all but impossible for a sales rep to manually follow up with each prospect, lead, and customer assigned to them. That’s where the automation of routine tasks becomes so valuable. HubSpot’s CRM platform allows reps to automate several customer interactions that don’t necessarily require the “human touch” (e.g., welcome emails, chat-bot conversations, and so forth). In addition, HubSpot automatically records all customer interactions so that your reps don’t have to manually input notes into the system each and every time.
5. It Boasts an Exceptional Knowledge Base
HubSpot CRM provides a list of helpful FAQs and support articles. It also enables users to become exceptionally proficient at using the system via HubSpot Academy. This online library of training courses explains the “nuts and bolts” of HubSpot and offers practical suggestions on how to optimize the platform’s usage moving forward.
6. It Allows You to Segment Contacts
Personalization can be (and often is) a key differentiator in the business world today. When you tailor your messaging and product recommendations to the specific needs and interests of your customers, you’re in a much better position to help them move down the sales funnel and ultimately make that purchase.
All of this starts with contact segmentation. Fortunately, HubSpot CRM allows you to categorize your subgroups according to a wide range of shared characteristics and attributes. The system also records the contact’s preferred style of communication (phone, SMS, email, etc.). So that your reps can always reach prospects through the channels most convenient to them.
7. It Streamlines and Simplifies Customer Interactions
It’s happened to all of us: We’ve called a business, only to realize that we’re in the wrong department. Then the “transferring game” begins, and two hours later we’re tired, frustrated, and our issue still hasn’t been resolved. Not a good customer experience, right?
Again, HubSpot CRM comes to the rescue. Instead of forcing your reps to transfer customers from one department to another, HubSpot allows them to easily access every contact’s history with a few clicks. With this information right in front of them, your reps will be able to solve issues more effectively. Your reps can also make the process much smoother (and less time-consuming) for your customers.
8. It Comes With a Robust Customer Ticketing System
At times, a rep won’t be able to resolve a customer issue on the spot. When that happens, it’s important to keep an electronic “paper trail” open so that each customer query can be addressed in an organized, efficient manner. HubSpot’s ticketing system helps make this goal a reality — all for free.
9. It Integrates With a Host of Other Applications
If you’re already using a suite of sales and marketing tools, you won’t have to worry about making a chaotic transition over to HubSpot and leaving them behind. In fact, most popular tools and programs such as WordPress, HotJar, Google Calendar, Gmail, PayPal, MailChimp, Outlook, and Slack (among many others) can easily sync up to HubSpot’s CRM platform.
In addition, HubSpot App Marketplace allows users to download a wide variety of applications for integration with the base CRM system. At the end of the day, you can customize your HubSpot “ecosystem” to your heart’s content!
10. It’s Conversation and Conversion-Focused
HubSpot is designed to help sales reps engage with prospects in very personalized ways — and ultimately to convert those prospects into happy, satisfied customers. For example, HubSpot’s conversations tool empowers sales reps to manage all of their communications with prospects and leads, across all channels. Moreover, HubSpot CRM is also programmed to identify high-intent buyer behavior (visiting a specific product page, signing up for a free trial, etc.) so that your team can focus their efforts on leads with the highest potential value.
11. It’s Easy to Get Started on HubSpot CRM
Finally, it’s a piece of cake to sign up with HubSpot. Simply go to HubSpot’s CRM signup page, create your free account, and follow the prompts to finalize the setup. It’s that simple! If you need additional sales or marketing tools, you always have the option to upgrade to one of the paid plans.