Beyond blog posts and social media updates, there are additional ways for your business to showcase itself in front of an audience online. Many brands are steering away from a more traditional model of product placement and inserting themselves into consumers’ minds through content marketing. Here are 4 ways to get your brand in front of an audience by using innovative digital content.
Quick Content Marketing Tips: 4 Types of Digital Content
1. Film
Including your brand in videos subtly inserted as product placement is now a thing of the past. Major brands are proving that creating your own content is the way to win your audience. Feature-length films about your brand may be hard for many business-owners to create, so start by creating videos and sharing them on your social media channels. You can also post Stories on Facebook, Instagram and other social media channels; this is the newest video trend in content marketing.
2. Print and Audio Books
A new idea in the world of content marketing is getting your brand into print media, whether online or hard copy. For example, Sweet n Low managed to get its brand mentioned in a new romance novel, placing it in front of thousands of readers. Reach out to influencers and other media individuals who may be able to help get your brand the publicity it deserves.
3. Media Mentions
Share your successes on social media and others will continue to share for you.
You worked hard for your media coverage, so go ahead and brag about it! Share any recent online or print mentions via your social media channels and add them to your website so your customers can share in your win. Plus, sharing your success will give you more credibility in your industry.
4. Predictions
Are you predicting the next trend in your field? Do you feel like a current marketing strategy is waning? Post about it! Create a blog post or a news release with your predictions for your industry. This will give you a leg up with the competition, making you an opinion leader in your field and the first place customers go to when they are seeking information.