Video. You’ve watched plenty of it. You know how it can influence behavior. You’ve seen what it can do for those companies blessed with big advertising budgets. But what does it mean for you, the small business owner?
It’s well-known that businesses using video in their marketing see higher sales, greater reach, and increased visibility compared to those that don’t. If you need more proof, a quick online search will show you countless articles, studies, and statistics that back this up. I could share many of them here, but that would turn into a very lengthy blog post. While cost is still a consideration, it’s no longer the huge obstacle it used to be. You can create, edit, and upload basic videos online using just a mobile phone camera and a free YouTube account.
While this post mainly talks about video, small businesses today should also focus on mobile technology. They need to create mobile-friendly websites and find new ways to engage customers, allowing them to interact with products and services anytime and anywhere. I won’t lie, it can be expensive and has its challenges, but the benefits can be great and may put you far ahead of your competitors, making it hard for them to catch up for months or even years.
Video is also great for offering tips and tricks on how to use your products and services most effectively. Imagine a customer on the verge of deciding whether to order from you or from your competition — similar product, similar price — but, you happen to have 2 or 3 “how to” videos showing unboxing, assembly, optimal placement, usage or device settings… now which company do you think will get the sale? These videos don’t have to be fancy, just helpful. For example, here’s one of our recent video tips we did for our QuantumCards app.
Take stock of your offerings. Look at your products and services as your customers and prospects do. Figure out how to present each one in it’s best light, grab a camera and start shooting!