As live video streaming becomes more popular, it’s important to know how to use it effectively to market your brand. To find out what works, we asked members of the Young Entrepreneur Council the following:
What is the best way to use live video for your business? Why does this approach work?
Here’s what they advise.
1. Announce Timely Messages
Live video is ideal for sharing messages that need to be seen right away. It creates a feeling of urgency, as your audience may feel they will “miss out” if they don’t tune in. If you’re promoting something timely like a deal, a sale, or important information relevant to today, then live video could be the best option for you. – Baruch Labunski, Rank Secure
2. Host Webinars
Webinars are our preferred choice for live videos. As a growing player in the rapidly changing HR industry, we appreciate the interactive aspect of webinars for advancing prospects in the sales funnel and gaining valuable insights into customer needs. They also serve as an excellent resource for building thought leadership and creating a lasting knowledge library that can be reused to support and convert future leads. – Sean Hinton, SkyHive
3. Go Behind the Scenes
Use live videos to give behind-the-scenes access to your business to the customers. At any business event, let the audience see the employees and business environment live. An insight into the real interactions and functioning of the business leads to human touch and personalization, which lets people connect authentically and engage with your business in an organic manner. – Rahul Varshneya, BenchPoint
4. Interview Influencers 
We use live videos to interview our industry’s influencers. It’s a great way to show our audience that we’re bringing them valuable content and it also helps our audience develop a relationship with our team. Being on video humanizes us, so our client relationships are stronger. Helping people put faces to the name make you more than just a company. – Krish Chopra, NPHub
5. Have a Party 
We used to have live video parties. Although they were virtual, they allowed people to not only connect with us during an event but connect with each other through the live chat. This was value added in two ways. Every time we had an event we would go live to show the audience what they were missing out on by not attending. When they saw others in the chat, they found this to be of value. – Sweta Patel, Startup Growth Mode
6. Launch Crowdfunding Campaigns
If you are interested in conducting a crowdfunding campaign for your business, a well-produced video intro is a must. This is the difference between a professional campaign and a shallow cash-grab in the eyes of most prospective customers. This is also an effective way of creating updates to your crowdfunding project that will keep your backer engaged and “in the loop.” – Bryce Welker, CPA Exam Guy
7. Pull Back the Curtain on Your Work Processes
As video becomes more ubiquitous, almost every business will eventually begin to use it. One way to use live video is to actually let your clients and customers see your work and experience your process. It does not need to be rehearsed or staged. By allowing your market to see you and your team in action, you can make your clients feel that they actually know your work. – Ryan Bradley, Koester & Bradley
8. Repurpose Your Best Written Content
Not everyone is into reading blog posts, so the live video is a great way to repurpose your most successful content. With live video on many platforms, you can post your video so that others who missed it live can still watch it. It’s a great way to get a whole new audience for your content without having to come up with brand new content. Just talk about your most successful topics. – Blair Williams, MemberPress
9. Create a Tutorial
One great way to use live video for your business is to create tutorial videos where you offer instructional tips for using your product. Additionally, you could include a portion at the beginning or the end of your video for more personalized information about your business, which will improve customer engagement and loyalty. – Andrew Schrage, Money Crashers Personal Finance