In recent years, the fast growth of mobile users and major improvements in data connectivity have made social media the new space for marketing. While traditional platforms are still important for some businesses, social media allows companies to not only showcase their products and services to a larger audience but also interact with them more personally than ever.
While most business owners and marketers recognize the need for a social media presence, many still don’t know how to use it effectively. A report from Social Media Examiner shows that 97% of small businesses use social media to gain customers, but an alarming 85% aren’t sure which social media tools to use. This is concerning because 63% of consumers searching for trustworthy products online are more likely to engage with brands that have a solid social media presence.
That is why before you jump into the social media marketing bandwagon, it is imperative that you have a well-thought-out strategy in place. In doing so, you will not only be able to identify the reasons why social media marketing is critical for your success, but also execute the right tactics, so you reach your goals at the right time.
As a starter, here are the main key points of the infographic from CJG Digital Marketing, which details five actionable steps that you implement to create an effective social media marketing strategy for your business.
- Identify and set your goals.
- Analyze your target audience.
- Identify and monitor relevant metrics.
- Create, curate and share engaging social media content.
- Track and optimize your efforts.
Learn more about the specifics of these steps by checking out the infographic below.
