One of the most notable and historic events from last year was the U.S. Presidential elections, which ended with a clear victory for the Republican candidate, Donald Trump. While the outcome surprised not only U.S. citizens but also people around the world, many political analysts remain critical, highlighting Trump’s political tweets and provocative agendas as key factors that helped him win the Oval Office.

Since his opponent, Hillary Clinton, also used social media to connect with her supporters and even collaborated with Blue Labs—a Big Data firm, Google, and Dreamworks, many believed a Democrat would once again be in the White House. However, it was the focus on digital—the Customer-centric profiling—that turned out to be the key reason Donald Trump won.

To sum up, here are the key takeaways from the infographic below provided by Digital Marketing Philippines which presents the what’s and how’s of one of the most promising marketing strategy that you can use outperform your business rivals today – the human-centric marketing.

  1. Human-centric marketing leverages on the human emotions and personal motives to appeal to target customers. It seeks active participation from the audience and fully embraces the irrationality of human and incorporate it into the marketing message of the brand.
  2. It focuses on a combination of three factors: OCEAN personality traits – Openness, Conscientiousness, Extroversion, Agreeableness and Neuroticism – Big Data analysis, and Ad Targeting.
  3. There are several compelling reasons why you should use this strategy today, ranging from higher click-through rate, lead conversion, personalized customer experience and more positive consumer perception of the brand.
  4. To use this strategy, you must first gain access to your target market’s human-centric insights, listen and empathize with their real-life struggles and buying motives, and develop a human-centered approach that truly connects your business to your market.

To learn more how human-centric marketing works, check out the infographic below:

Embedded from Digital Marketing Philippines.