As you might already know, the next big thing on the web (or the current big thing, depending on who you ask) is the significant shift of internet users to mobile devices. Research from experts at Morgan Stanley shows that the mobile web will be used more than the desktop web as soon as 2015.

So what does this mean for you and your small business? Well, if your website isn’t optimized for mobile navigation, it’s time to get started. Here are some tips, compiled by internet marketing experts in a recent Mashable post.

  1. Test your site’s mobile usability. Does your site look good clean on your smartphone? If it doesn’t, get it fixed.
  2. Develop a mobile app. If you lack the funds to outsource the creation of an app to a company that specializes in it, you can develop an app on your own with platforms like Conduit Mobile.
  3. Use responsive web designs. You can save yourself and your website visitors headaches by employing a web design that automatically adjusts to the size of screen it’s displayed on. That way, users will get a positive website experience no matter which type of device they use.
  4. Make sure your images are high-resolution. Until recently, it wasn’t difficult to get away with using low-quality images on your website. Unfortunately, these kind of images look bad on mobile screens, so they’ll have to go.
  5. Simplify your site design. Generally, simple and easy-to-navigate websites do much better with mobile devices. If you’re undergoing a site redesign, consider keeping it simple.
  6. Don’t bother with flash. Apple products like the iPhone and iPad don’t support flash. If you’re using flash on your website, you’re not reaching your full audience.

What changes has your website undergone to adapt to mobile usage? What changes do you still need to make?