Many start-ups struggle in their early stages with bringing their products to their target market the right way. If you’re running a start-up of some sort, I’m sure you can relate to this.
There is an answer: start-up explainer videos.
For a few years now, explainer videos have been the go-to and most popular content for start-ups to introduce their products to the public while also promoting them.
If you’re reading this right now, I’m gonna go out on a limb and say that you are curious about why start-ups choose explainer videos (and why you should too).
Why should start-ups use explainer videos?
Many start-ups create products or services that didn’t exist previously. They often find difficulty in introducing their one-of-a-kind offers to the public.
While you can just write blurbs about your start-up and what you sell, that method isn’t as prominent as it used to be.
Let’s break it down.
1. Explainer videos deliver information faster and better.
Psychologically speaking, explainer videos simply obliterate texts and images when it comes to delivering information to your users.
Only 2 out of 10 people remember information they read, and only 1 remember what they heard.
To make it even worse, the average internet user now only spends between 10-20 seconds on a page if they don’t see a compelling reason to stay longer.
The first ten seconds are crucial in providing that compelling reason by clearly articulating your value proposition.
With that short period of time, you shouldn’t rely too heavily on text and still images since they aren’t truly compelling for most of your users.
Keep this in mind: Most of your users have neither the time nor the desire to investigate why they should take you up on your offer.
BreadnBeyond made an explainer video for Galaxy Digital that provides their offer within the first 15 seconds. Check it out:
In addition to being more visually attractive and attention-drawing, explainer videos work because the human brain receives visual information at a rate of 60,000 times faster compared to textual information.
Explainer videos harness visual and auditory components to give your users a compelling reason to stay AND provide them with your value proposition.
2. Explainer videos take your pitch everywhere.
As a company in the luminous days (you know, because of screens everywhere) of everything-online, I assume you’ve signed up your company for at least a website, a Facebook page, a Twitter account, and a LinkedIn account.
That’s already four different marketing channels in which you can make use of an explainer video.
Being digital content, explainer videos can take your pitch literally anywhere on the Internet.
You can share an explainer video on other platforms such as YouTube, Wistia, Vimeo, Instagram — basically any platform that supports video sharing.
Besides, 70% of internet users are watching online video. So go ahead and show them the best visual representation your business can have.
In the previous decade, having a video was secondary in supporting a company’s textual marketing.
But things are different now, and it’s time to switch to the role where videos are the main form of marketing and text only supplements what can’t be contained in videos.
3. Explainer videos are better for Search Engine Optimization.
You might not have noticed it, but websites with videos are 50 times more likely to be ranked on Google’s first page.
If you were presented with a huge, inviting video thumbnail and a line of text, which one would you click first?
Of course the thumbnail!
Your video is 41% more likely to get clicks compared to text listings, and that’s one way to increase brand awareness and improve your website’s authority.
4. Explainer videos have trackable ROI.
Every marketing specialist knows that any investments you make must be measurable to know which one is really worth investing in.
An explainer video is among the measurable ones.
The great thing about investing in an explainer video is that you can track its performance more easily and more thoroughly.
On YouTube, for instance, you can see the exact times which your video was watched. Using this data, you can further analyze which time of the day your audience is most active on the Internet.
One of our most successful videos, “What Is Pinterest?”, has more than 100,000 view counts, and it has given us valuable insights about our YouTube audience.
On premium platforms (such as VidYard and Wistia) you can get more complex data about your video’s performance, such as how many re-watches come from the same user or the full viewership rate of your explainer video.
5. Explainer videos show brand’s culture and personality.
Explainer videos can emotionally engage your users with 100% controllable visual representation of your company.
Using the market research you’ve done before, you can handcraft your script, illustration style, sound effects, music, and final call-to-action specifically to resonate with your audience.
In addition, should you find any mishap during the creation process of your explainer video, animated explainer videos are easy to modify down the line.
6. Explainer videos can fit any marketing campaign.
An animated explainer is not only the perfect content for your website, but it can also be shared through email campaigns and added to your business presentations or face-to-face pitches.
Explainer videos are also engaging AND mobile-friendly, thus they’re perfect for social media.
Basically, with a single investment in an animated explainer video, you’ll get a one-for-all tool to show off your company’s brand, culture, and product all at once.
Animated explainer videos are also a cost-effective investment that generates true branding, boosting conversion and sales, and can also be used in every kind of online campaign.
On top of that, there are plenty of different styles of animated explainer videos. So, make sure you pick the best animation style for your company.
Most explainer video production companies have different project packages that you can choose from, here’s an example of ours.
Takeaway
We’ve seen explainer videos around the Internet, and they are very popular because they actually work. Why, exactly?
In a nutshell, here are the reasons why explainer videos work:
- Explainer videos deliver information better and faster.
- Explainer videos are more compact and shareable.
- Explainer videos are an easy-to-track and multi-purpose investment.
I hope this article shed some light on your understanding of the value of visual content for your company, especially start-ups looking for breakthrough content to boost their growth.