If a picture is worth a thousand words, how valuable is video? Visual storytelling can be a powerful medium, as it often allows you to convey messages, invoke emotions and inspire action far more effectively than the written word alone.
Brendan Reilly believes in the impact of visual storytelling for B2B marketers. He has good reason to, as he is the Director of Video Services at March Communications. In this week’s episode, he joined us to discuss some of his favorite examples of corporate video marketing, highlighting the good ones (like Chipotle and GoPro) and the less impressive ones (we’re looking at you, Wrangler).
Brendan also breaks down the types of videos you can use to bring new life to your marketing, answers technical questions around equipment investment and proper aspect ratios, and offers tips on how to avoid creating boring corporate videos.
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